kwrdonline.com
KWRD AM & KPXI FM Radio in Henderson, TX
Radio Advertising Is Just Good Business
Why Radio? Your customers listen to the radio. The people who buy your product or use your service listen to the radio. In fact, close to 90% of the population listens to the radio. Radio is portable. In the car, at the office, in the garden you can reach your customer on the radio throughout the day or night. This increases the frequency that your message can be delivered. Radio reaches your customer with frequency. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action. To reach this “viable frequency” radio advertising is often more cost effective than other media. Radio can come to you. Announcers in your store, sampling your product on air, running a competition. Hard to do with print or on TV, but radio can offer this sort of “added value”, personalizing your product to your customer. Sound is memorable. Sound is stored in the memory more effectively than the written word. Sound, the spoken word offers emotion and encourages the listeners imagination to produce their own desirable image of a product Radio is Intimate “Perhaps the biggest benefit of using radio advertising is the effectiveness of ads on listeners. Radio is perceived as the most intimate of advertising mediums, because people are so often alone when listening to the radio, such as when driving to and from work. Also, people usually tend to develop a personal relationship with their favorite radio stations and programs, more so than television. As a result, people have been found to be more accepting of radio ads than of any other type of advertising media. This intimacy provides an opportunity to contact more personally with consumers, and to arouse emotions in the listener which, if all goes well, will increase the chance of a sale.” -- Source: Budda Oliver - EzineArticles.com Expert Author |
Alexa has years of experience in both radio and newspaper and can help you make the most of your advertising budget. Call Alexa and schedule a time when you can meet with her and discuss how radio advertising can benefit your business. You can also email Alexa at AlexaD@kwrdonline.com.
Jason is a graduate of Stephen F. Austin University with radio experience in Longview, Jacksonville and Carthage. Call Jason and schedule a time when he can visit with you and discuss how radio advertising can benefit your business.
David Jacobs is the Head Button Pusher and, although he does not actively solicit advertising, he will gladly speak with you regarding KPXI/KWRD's operations. David started in radio in 1986 and has worked in all aspects of the business. David's goal is to serve Henderson with News, Information and Entertainment and to provide a valuable medium of communication between the local business community and the residents of Rusk County. Get $20 off and FREE shipping!
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Alexa Duke is the News Director and is an advertising sales specialist.
Jason Wade is the Sports Director and is an advertising sales specialist.
Phone: (903) 655-1800 Fax: (903) 655-1808 Email: info@kwrdonline.com
